Why The Fifa World Cup Is No Longer Just A Sport: It’s The Marketing Hijacking
For ninety minutes, the FIFA World Cup looks beautifully simple. It is twenty-two people chasing a ball, a referee whose eyesight is universally questioned by millions of screaming fans, and a collective drop in global productivity. But the second the referee blows the final whistle, the sport stops, and the real monster wakes up. Behind […]