{"version":"1.0","provider_name":"RethinkTrends","provider_url":"https:\/\/rethinktrends.com\/rethink-new","title":"California Residents\u2019 Rights - RethinkTrends","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"67xy1oyALv\"><a href=\"https:\/\/rethinktrends.com\/rethink-new\/california-residents-rights\/\">California Residents\u2019 Rights<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/rethinktrends.com\/rethink-new\/california-residents-rights\/embed\/#?secret=67xy1oyALv\" width=\"600\" height=\"338\" title=\"&#8220;California Residents\u2019 Rights&#8221; &#8212; RethinkTrends\" data-secret=\"67xy1oyALv\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/rethinktrends.com\/rethink-new\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"California Residents\u2019 Rights We breathe in the realm of evolving digitization where data lies at the core of the business we do. It is imperative to deriving trailblazing insights, to innovate new products, services &amp; solutions &amp; opt for a scientific approach to outshine with our marketing &amp; advertising services. Rethink Trends Media abides by the regulations of the\u00a0California Customer Privacy Act (CCPA) (effective from 1\/1\/2020, officially called AB-375) to mitigate the data accessibility &amp; control risks pertaining to the collection, processing &amp; movement of the personal data of the customers. We are pledged to comply with the data protection law CCPA &amp; are doing minor tweaks in our privacy policy. This privacy document for the residents of California is an addendum to the\u00a0privacy policy of Rethink Trends Media &amp; applies to all our website visitors &amp; users who are the residents of the state of California. \u00a0 Types of Personal Data Collected The personal\u00a0information\u00a0collected by Rethink Trends Media falls\u00a0beneath\u00a0the subsequent\u00a0categories: Identifiers: This Data Set comprises of a real name, postal address, online identifier, Internet protocol address, and other similar identifiers. Search Histories:\u00a0This data set includes the search history &amp; browser history of the customers. The Electrical Data:\u00a0This data includes the details of customers derived from the call recording software. \u00a0 Why do we collect and process information: how we are using it &amp; what the purpose of this information is. Collection of personal data is an essential element of the client relationship management. Rethink Trends Media assures you of collection &amp; processing of your personal data in pre-defined &amp; lawful ways for the following purposes: To live up to our objective to elevate our advertising &amp; marketing services to new heights. To precisely target our marketing niches &amp; develop our services as per our customers \u2018expectations To match up to the evolving research habits &amp; expectations of the customers &amp; give them what they want by hyper-personalizing our services \u00a0 How Do We Collect &amp; process information? Your personal data is amongst the most important business assets for us. Having an enhanced understanding of our customers assures that we are aptly able to address their needs. This helps us in meeting or exceeding the expectations of the customers. We assure you that our methods for collection and processing of personal information are lawful &amp; in congruence with the norms of CCPA. We employ a Customer Relationship Management (CRM) tool for the collection, organization, mapping, preparation, analysis &amp; activation of personal data. We collect the data in the following steps: We determine what information we want to collect. The data is collected only if it is permissible under theCCPA guidelines We can track the personal data as old as 12 months We store &amp; organize your personal data in CRM &amp; thereafter it is further processed We analyze the data &amp; implement the insights driven from data analysis \u00a0 Methods by which Customers can request to access, change, move, or delete their personal data Customers can request access to their personal data, can ask to change or upgrade it and can even request to move or delete it. The requests can be submitted to the email address\u00a0correction@rethinktrends.com\u00a0or electronically through the website by filling the\u00a0\u201cDon\u2019t Sell My Personal Information Form\u201d. Rethink Trends Media is bound to deliver the disclosures through email or electronically as per the request of the customers. \u00a0 Method for Verifying the identity of a person who submits a request Rethink Trends Media is obliged to ensure that we leverage rational security procedures whenever one requests for access, up-gradation or deletion of their personal data. Additionally, we have to also assure that the\u00a0\u201cDo Not Sell My Personal Information\u201c\u00a0request comes from the customer. The identity of the data subject is verified by matching the email address of the customer and if it is the same one from which the opt-in request was made. We don\u2019t process any requests regarding the personal information of our customers unless we are 100% sure of their identity. If we fail to authenticate the identity we refuse to give anonymous persons any kind to say over the personal information &amp; can ask for additional information to validate the identity. \u00a0 Sales of users\u2019 Personal Data &amp; how Customers can opt-out of the selling of their Data As per the CCPA stature, a \u201csale\u201d of personal data means that data is exchanged directly for money or similar valuable consideration. Rethink Trends Media reserves the right to selling, renting, disseminating, transferring or communicating the personal information of the customers orally or in written format to third-parties for monetary or commercial purposes such as cross-context behavioral advertising. As the draft regulations of the attorney general of California under CCPA mention, Rethink Trends Media ensures that it abides by CCPA\u2019s opt-out requirements. \u00a0 Steps to Opt-out of the Processing of Personal Data Step 1:\u00a0Customers can put forth a\u00a0\u201cDo Not Sell My Personal Information\u201d\u00a0request by clicking on a link with the same name. The link has been provided on the homepage of our website. We allow any user who is a resident of the state of California to opt-out of selling his personal information using this\u00a0link. Step 2:\u00a0Fill in the details in the form such as your name &amp; email address so that we can verify if it\u2019s you who has made the opt-outrequest &amp; hit submit. Step 3:\u00a0Alternatively, you can also drop us an email at\u00a0correction@rethinktrends.com\u00a0or call us at\u00a0+1 303-960-0264\u00a0for us to process your opt-out request. Note:\u00a0You can opt-out of their data being sold by Rethink Trends Media using both the desktop or mobile devices. \u00a0 Non-discriminatory Practices to Ensure Equal Treatment for the residents of California Abiding by the section\u00a01798.120\u00a0of the CCPA, Rethink Trends Media is accountable not to discriminate against its customers who are residents of California, just because they choose to exercise the rights they are entitledto under CCPA. Rethink Trends Media is assured customers\u2019 rights to exercise opt-out of collection or monetization of personal data, whenever they wish to. \u00a0 Customer Rights under"}