RethinkTrends

RethinkTrends
RethinkTrends

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Why is Email marketing necessary in B2B?

Business /

Email marketing in B2B is a crucial tool for companies looking to build strong relationships and drive business growth. By using targeted email campaigns, B2B businesses can reach decision-makers with personalized content that speaks to their specific needs and pain points. With a focus on value, education, and solutions, email marketing helps nurture leads throughout the sales funnel, from awareness to conversion. What is Email Marketing? Email Marketing is sending bulk emails to professionals and small or startup businesses instead of individual customers for the promotion of products and services to other businesses. The objective behind this is to help your brand reach more people, and being an immediate tool; your messages can reach anywhere in the world instantly. Email is one of the most effective channels for B2B marketing. That’s because email allows you to target your messages specifically to the people who would be most interested in what you have to say, and you can segment your email lists by factors like job title, industry or specific interests and also gives you more control over what kinds of information you are sending out and when it will be sent. You can stay in touch with both current and potential clients. Email marketing strategy in B2B Email marketing is effective when it comes to B2B sales and B2B lead generation, so marketing strategies are all about the quality of the content you deliver to your client. So, let’s start with some of the most important things before we continue: 1. Who is your target audience? Your target audience is the group of people who are most likely to buy from you, and your email marketing should try to get their attention, get them interested, and then convert them into leads. 2. Build and grow your email list You must grow your email list by attracting, inspiring, and gaining their trust by creating relevant content with a question, inviting them to join your email list, and making a one-time offer like providing a freebie such as a tip sheet or template eBook in exchange for their email, and last but not least, putting an option on your company website so that when you visit, you must register yourself. 3. Subject line Your email should be short enough to be seen in the inbox. Place your emails by offering something at the front line. 4. Be friendly Your content should be easy to understand while hitting emails in the inbox; it should surprise and attract readers to your subject line and content. 5. Keep emails scannable Keep your emails to a minimum of text, and start using visuals and formatting. Best email marketing Tools HubSpot Email Marketing Sendinblue Mailchimp Benchmark Email Types of Email Marketing Email Newsletters: A newsletter is an email that is sent to your subscribers regularly to keep them informed about the latest news and updates about your product or brand on a weekly and monthly basis. Acquisition Emails: Acquisition emails are those emails where you make a base for a new client by giving an attractive offer and informative content by promoting and marketing products and services. Retention Emails: Retention emails are the ones where you send an offer to the existing clients to retain and continue using the product and services. Promotional Emails: Promotional emails are where you promote the brand and also new offers of your products and services to the clients. Latest email marketing trends in 2023 Email is your most direct line of communication, so here are the top email marketing trends you need to know on the latest email marketing trends: Personalization When you think of personalized messaging in emails, what is the first thing that comes to mind? Probably your name in the subject line or a product recommendation based on your past purchase history. In 2022, we saw brands take personalization to new heights—and we only expect this trend to continue in the coming year. Mobile friendly Your emails should be designed in a mobile-friendly manner, while designing focuses on elements like font size, call to action placement and image sizing. Dynamism An email subject line may catch your eye, but motion graphics hold your attention. Animation is a great way to add movement and liveliness to an email, ranging from subtle movements like hover effects to full-on animated GIFs. Strong Branding Strong and consistent branding is key to successful email marketing. With so much competition in the space, it’s essential to make sure your emails have a distinct look that recipients can recognize immediately in their inboxes. This means using a consistent colour palette, fonts, images, and logo throughout all of your email campaigns. Shorter Subject Lines You need to start using shorter subject lines to grab readers’ attention. Adding an emoji to your subject line is also a great way to grab your subscribers’ attention without using too many characters. Video What types of email marketing videos should you use? This could include product demonstrations, customer testimonials, explainer videos, or even a simple “hello” in a welcome email. No matter how you choose to use it, including videos in your emails can be a great way to grab your subscribers’ attention and make a lasting impression. Newsletters By sending email newsletters, you can keep your readers informed and up to date on the latest news and happenings related to your brand. This could include upcoming events or product launches, customer spotlights, company updates, new blog posts, and more. Conclusion There are countless reasons to use email marketing for B2B businesses. Unlike B2C customers, who make decisions based on emotions, you need to showcase how you can increase your B2B customers’ business. Being cost-effective, and still delivering exceptional results, email marketing can help you grow your business, position yourself as an expert, and much more.

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Understanding the Importance of MarTech in Modern Marketing

Understanding the Importance of MarTech in Modern Marketing

Finance, Technology /

Introduction MarTech in Modern Marketing has become a game-changer, enabling businesses to streamline their marketing efforts and create more personalized experiences for their customers. By integrating technology tools such as CRM systems, email automation, analytics platforms, and social media management tools, companies can better track consumer behavior, optimize campaigns, and improve overall marketing performance. As businesses continue to embrace MarTech, the ability to leverage data for targeted marketing strategies has never been more crucial for staying competitive in today’s digital landscape. In the current era, data is the fuel that helps in making informed decisions. Offline marketing comes with various challenges such as data collection, engagement, and labour-intensive tasks. On the contrary, online marketing overcomes these challenges by offering cost-effectiveness, speed, timeliness, and effectiveness. Both offline and online marketing segments play a significant role in the market, and the combination of marketing and technology is referred to as MarTech. What is MarTech? MarTech is fundamentally technology created to help you more effectively reach your marketing objectives, which will ultimately affect your marketing strategy and financial results. In essence, it can free up your marketing team to focus more on what they do best by assisting you and your marketing team in creating, implementing, and measuring the performance of marketing assets and initiatives. For example: With the use of MarTech, sales can be facilitated and marketing and sales teams can easily work together and support one another’s initiatives. By modifying just preapproved portions of marketing assets with the help of a platform like digital asset management, sales teams may create their own marketing materials without having to be concerned about legal or compliance repercussions. MarTech for business MarTech is adopted by both B2C and B2B industries. Tracking user behaviour can help businesses target the right audience for their products and services, effectively engaging with prospects. The ability to monitor the customers’ journey provides valuable insights into their preferences, interests, and behaviours, enabling companies to personalize their marketing campaigns to a greater extent. With the integration of technology, MarTech has enabled businesses to achieve significant improvements in customer engagement, lead generation, and sales. This has resulted in higher ROI, increased brand loyalty, and customer satisfaction. In addition, MarTech has revolutionized the way businesses operate by enabling them to automate various marketing tasks, making them more efficient and cost-effective. One of the most significant benefits of MarTech is the ability to leverage customer data to create highly targeted and personalized marketing campaigns. Data-driven marketing campaigns enable businesses to identify and target the most profitable customer segments, which results in higher conversion rates and increased revenue. By analyzing customer data, businesses can also gain insights into their customers’ preferences, interests, and behaviours, enabling them to tailor their marketing messages to meet their customers’ specific needs. Another advantage of MarTech is the ability to automate various marketing tasks, enabling businesses to streamline their processes and reduce operational costs. Automation of marketing tasks such as lead generation, lead scoring, and lead nurturing allows businesses to focus on other critical aspects of their operations, such as product development and customer service. Why MarTech is the rising sun? Whether you’re using a DAM system, marketing automation platform, customer relationship management tool, or analytics tool, almost all MarTech can prove to be an advantage for sales enablement, helping your organisation attract and retain clients. MarTech is intended to simplify marketing, as was previously mentioned. Like the digital environment, MarTech is constantly evolving. Martech suppliers are always improving their products to stay competitive. You are making an investment that will adapt — and subsequently help you adapt — to new trends by deploying a MarTech solution from a provider that is consistently inventing and improving their product. For instance, most Martech solutions were in advance of the curve with cloud-based capabilities already built in, which might have aided their clients in adjusting to the “new normal” of remote when the world went remote owing to Covid-19. In conclusion MarTech has become an essential tool for businesses looking to improve their marketing efforts. The integration of technology and marketing has enabled companies to streamline their processes, reduce costs, and improve customer engagement, lead generation, and sales. The ability to leverage customer data to create highly targeted and personalized marketing campaigns has resulted in higher ROI, increased brand loyalty, and customer satisfaction. Businesses that embrace MarTech will undoubtedly have a significant competitive advantage in the current market.

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Marketing For your business growth

Marketing For your business growth

Business /

Marketing plays a pivotal role in driving business growth by helping companies reach new customers, retain existing ones, and boost their overall revenue. By leveraging a mix of digital marketing strategies like SEO, content marketing, and social media advertising, businesses can increase their visibility, build brand awareness, and position themselves as industry leaders. Speaking of this, there are two major segments of marketing which are as follows: Business-to-business (B2B) marketing: B2B marketing is frequently used by firms that offer goods or services to other companies or organisations. products sold through B2B marketing, such as raw materials, business services, and processed materials. Also, I would like to describe to you four major categories of B2B product purchasers, which are as follows: Producers—Use B2B marketing products to create their own items. Resellers: Purchase B2B goods to resell in retail or wholesale settings. Governments should purchase B2B goods for use in government initiatives (e.g.: purchasing contractor services to repair infrastructure) Universities employ B2B goods to carry on with business (e.g.: schools buying printers for office use) Business-to-consumer (B2C) marketing: B2C marketing refers to the tactics and strategies by which a company promotes its products and services to individual people. Historically, term might broadly refer to someone shopping for personal items. B2C refers more recently to the online retail of consumer goods. Marketing strategies A marketing strategy is a thorough, organised plan of a business’s advertising initiatives across numerous platforms and channels, aimed at driving marketing business growth. It includes goals, profiles of the target audience, a process for creating content, key performance indicators, and other elements. Maintaining a sense of relevancy with your audience is essential for success in the fast-paced world of marketing. The following are the marketing strategies: Marketing Mix The marketing mix is the “4 Ps of marketing,” i.e., product, price, place, and promotion, which means what you will be marketing, where you’ll be marketing it, and how you’ll be marketing it. Marketing Objectives You should break down your marketing goals by distribution method or marketing strategy, and keep in mind that you can always go back and adjust your objectives when your priorities shift. Marketing Budget A budget for marketing is a crucial component of any plan. Your marketing strategy won’t be effective if money isn’t set aside to hire the right personnel, use the correct software, advertise on the proper channels, and produce the right content. You must first invest in order to receive a good return on investment. Competitive Analysis While developing a marketing strategy, understanding your competition is essential. You should be aware of who your rivals are, but it’s still crucial to sit down and identify them. Otherwise, you run the risk of “yelling into the abyss” without demonstrable outcomes. You can discover a surprise rival battling for the involvement and attention of your target customer. Segmentation, Targeting, and Positioning Segmentation, targeting, and positioning (STP) refer to the process of delivering “more relevant, personalized messages to target audiences.” rather than publishing and advertising. Metrics & Key Performance Indicators (KPIs) To gauge how well your marketing approach is performing, you must incorporate metrics and key performance indicators. Your business type will influence the KPIs you select. Latest marketing trends 1. Influencer marketing Influencer marketing has found a niche in their industry, too, which is why they have started to play a bigger role in converting leads, connecting with audiences, and boosting brand awareness. Their viewers are more likely to believe their thoughts and suggestions despite the fact that they are viewed as “ordinary” individuals. 2. Video marketers The marketing industry has been completely swept up by short-form video. Both B2C and B2B marketers have discovered that short-form videos can be far more effective at getting to the point. 3. Aligned marketing and sales teams will win The need for collaboration between the sales and marketing departments grows as 2023 draws nearer. Marketers may obtain a more full view of their clients, including their interests, hobbies, and demographics, when they are both in alignment. 4. Implementing inbound marketing for growing brands It is tremendously wise to embrace inbound marketing in this era of digital change. It can be an asset to create brand awareness and build trust digitally through a refocused strategy that drives customers to seek out your content. 5. More brands will test out native ads Why the growing interest in this strategy? Well, it works. About 50% of marketers who employ native advertisements say it’s their top strategy for creating ROI, and more than 36% believe it to be effective. For instance, the well-liked social media platform Instagram frequently works with businesses to promote native advertising. By taking advantage of the Instagram Story and Shop features, brands can share posts that look like the average user’s followers’ posting style while subtly advertising a product. 6. More companies will prioritize social responsibility Over twice as many marketers who produce social responsibility content—89%—plan to raise or maintain their spending in 2023. It is obvious that today’s consumers value social responsibility, ethics, and openness. In light of all of this, businesses have started to change their social media strategy to concentrate more on inclusive activities, promotions, and products while emphasising causes or missions they support. Being socially conscious is still respectful and beneficial, even if it doesn’t immediately increase sales. Conclusion Another type of marketing business growth , suppose any company want to hire people for their companies or if they want to publish the hiring alert or about the hiring, they use different types of websites OR tools which are useful and easy to recruit for them as well as people who are job less looking for a job/job change. Some companies will contact a third-party consultant, some will update on companies’ websites and others like LinkedIn, Naukri.com, indeed.com etc. It is also a part of marketing. For example: – ‘Apple’ As everyone knows apple is a luxury brand and sells electronic items like Mobile Phones, MacBooks and many more. And it is a worldwide

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Ai Is booming Google Bard vs ChatGPT

Why Ai Is booming? ChatGPT vs Google Bard

Technology /

Why AI is Booming? Machines may learn from experience, adapt to new inputs, and carry out activities similar to those performed by humans thanks to artificial intelligence (AI). Most AI examples that you hear about today – from chess-playing computers to self-driving cars – rely heavily on deep learning and natural language processing. Computers may be taught to perform particular jobs using these technologies by processing vast volumes of data and identifying patterns in the data. Why is artificial intelligence important? By automating repetitive processes, AI can discover new information through data. Artificial intelligence performs repetitive, high-volume, computer-based tasks instead of automating manual ones. As well as being reliable and fatigue-free. For the system to work and to ask the right questions, humans are still necessary. AI adds intelligence to existing products. AI capabilities will be added to many of the items you already use, much way Siri was brought as a feature to a new generation of Apple products. Large volumes of data can be used with automation, conversational platforms, bots, and smart machines to advance numerous technologies. Improvements at home and at business include everything from smart cameras and security intelligence to investment analysis. AI uses neural networks with numerous hidden layers to analyse more and more data. It used to be impossible to create a fraud detection system with five hidden layers. Big data and incredibly powerful computers have transformed everything. As deep learning models take their cues straight from the data, you need a lot of data to train them. A long-awaited artificial intelligence chatbot called Google AI Bard has finally made its debut. The chatbot is the latest advancement in conversational artificial intelligence from Google. Search engines are undergoing a revolution because of this cutting-edge artificial intelligence technology. What is Google Bard? The Google Bard AI is powered by LaMDA (Language Model for Dialogue Applications), a language model developed by Google for conversational applications. Using its massive language models in conjunction with human knowledge, Google hopes to combine the strength, wit, and inventiveness of its AI chatbot, Bard. Bard will use the plethora of data available on the internet to deliver original and accurate answers. Why Bard? Enter Bard, Google’s own chatbot which Sundar Pichai, the company’s CEO, says “seeks to combine the breadth of the world’s knowledge with the power, intelligence and creativity of our large language models”. How does Google Bard work? As part of Google Bard’s algorithm, words, phrases, and ideas are scanned on the internet and “learned” to work together. Testing begins after AI scientists have fully “trained” the software. Using the search engine, users can enter full sentences or questions and receive responses in the form of sentences. Using keywords such as “what new discoveries from the James Webb Telescope can I share with my 9-year-old”, the search engine will provide you with a short text summary of all the latest news from the telescope. What is the key difference between ChatGPT and Google’s Bard? It seems that Google has an ace up its sleeve to fend off ChatGPT: the ability to draw information from the Internet. A blog post by Google says that Bard provides fresh, high-quality responses based on information from the web. Albeit to varied degrees of accuracy, ChatGPT has wowed with its capacity to respond to complicated queries. Yet, this technology’s largest drawback may be its inability to acquire real-time information from the Internet. ChatGPT’s language model was trained on a vast dataset to generate text based on the input, and the dataset, now, only includes information until 2021. According to a demo shown by Google, it appears that for questions where there might not be a clear-cut answer, Bard will synthesise a response that reflects differing opinions. The blog post mentions Bard’s ability to provide high-quality, fresh answers based on information from the web. When will Bard launch? The public will be able to access Bard beginning in the next few weeks, while the testing phase is still underway.

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An overview of small and startup businesses

An overview of Small and startup businesses

Finance /

Introduction Small and startup businesses face unique challenges but also have tremendous opportunities for growth and innovation. With limited resources, they must focus on agility, creativity, and customer-centric strategies to differentiate themselves from larger competitors. Leveraging digital marketing, optimizing operational processes, and building strong relationships with customers are key strategies for success. What is a small business? Small businesses are either service or retail operations like grocery stores, medical stores, tradespeople, bakeries, and small manufacturing units, etc. Small businesses are independently owned organizations that require less capital, a smaller workforce, and no machinery. These businesses are ideally suited to operate on a small scale to serve a local community and to provide profits to the company owners. What is a startup business? A “startup” refers to a company in the first stages of operations, so it is founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand, and their funding sources are family and friends, venture capitalists, crowdfunding, and loans. When we talk about business models, the names of successful businessmen come to mind. But there are many businesswomen in the society who have built a company worth crores based on their hard work and ideas. You must have seen Vineeta Singh, CEO and founder of Sugar Cosmetics, currently playing the lead investor and also investing money in many startups in the reality show Shark Tank India. So today we will scrutinize some business models of Sugar Cosmetics: Sugar Cosmetics follows the D2C model for its business. The company has an excellent distribution network, operating in more than 130 cities with a retail presence of 35,000+ stores in India. Their model was mainly focused on Indian consumers. Hence, they made products that suited their Indian clients best. Regarding revenue, the company’s income has increased eight times. For FY22, they earned a net income of 222 crores. Their major sources of revenue are direct sales in India and export sales across the world. Side by side, they earn from advertisements. The marketing strategy of sugar cosmetics. 1. Mid-price products: If you go for Lakme or Maybelline products, the price range would be within 300. But, if you wish to buy priced at 1000 or more, you have MAC and Estee for the same. But the gap between 300 and 1000 remained intact; there was no range between these two. Sugar Cosmetic decided to bridge this and launched their products between 300 and 1000 so they will be affordable and quickly catch the attention of customers. 2. Attractive Packaging: The products are affordable and not so expensive, and the packaging they chose was surely so enticing that people couldn’t resist buying them. 3. Inclusivity: Inclusivity played a major role, as Sugar has never restricted its brand to women only. Even men on various fronts need it, so their doors are open for all genders. 4. Influencers marketing: They have always enjoyed free promotions. i.e., word-of-mouth marketing in simple terms. 5. Hybrid Model (Online+ offline presence): They used to sell products through websites and other leading eCommerce partners like Amazon, Nykaa, Shein, etc. and in retail outlets in shopping malls. 6. Digital Marketing: Nowadays people don’t want to invest time in reading blogs, so they shifted towards short, crispy, and informative videos Sugar Cosmetics tried to market its product on digital platforms like Instagram and YouTube because they have that ‘short video’ option that sums up the whole of specifications in a few seconds. Successful business strategies As we enter 2023, it’s clear that we are entering an altered business paradigm, driven as much by new technology. The global recession, ongoing war in Ukraine, and increased credit rates have all presented new challenges for businesses looking to grow. However, it’s important to remember that adversity can also present opportunities for growth and innovation. Keeping in mind the following are the strategies that businesses can use to come out on top. Expand your followers: To establish an engaged audience around your brand in an affordable way, your business can send personalized communications, including anniversaries, birthdays, and promotional emails. So, for growing your followers, you should focus on interacting with individuals for next-level client loyalty instead of traditional marketing channels and expenses on advertising. Concentrate on consumer retention: Retaining existing customers is simpler than finding new ones, so to retain them, you need to make some offers or make some updates to your current products or services. This will expedite the growth of your client, who already have trust in your brand. Build a strong referral network: You can build a network by working with the biggest supporters of your company by providing discounts for bringing you, clients. Automate time-consuming processes: Automation is an effective way for businesses to streamline repeatable processes and give employees time to focus on their main tasks. Compete on a local level to acquire customers for less: Using free tools like a Google Business profile can help small businesses compete with larger companies with bigger marketing and advertising budgets, and you will start getting new customers. Highlight the value of your product or service: It is more important to clearly communicate the value of your product or service to customers. By drawing attention to the benefits that your offering brings, businesses can differentiate themselves from competitors and convince customers to make a purchase. Take advantage of low-cost marketing and advertising channels: While traditional marketing and advertising channels may be less effective in times of economic uncertainty, there are still plenty of low-cost options available to businesses. From social media marketing to content marketing, businesses can reach new customers without breaking the bank. Video content: Video content helps build brand awareness and generates a positive return on investment for its marketing efforts. Creating comprehensive and actionable videos that answer your audience’s most pressing problems, it can assist you in establishing your authority. Final words Now that the concepts and strategies are put forth, making the choice and offer to

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reduce stress

Self-care activities to reduce stress

Leave a Comment / Lifestyle /

Life can be difficult sometimes. We all deal with things that take a toll on us. Stress and anxiety have become a part and parcel of life. Whether it is heart break, work stress or family issues, we often tend to put others before us and forget to take care of ourselves. When this happens, it can also adversely affect your physical health.   Healthy living starts with taking utmost care of yourself. This doesn’t just mean that you should eat on time and get proper sleep, but also taking care of yourself when you are mentally exhausted. Practicing self-care frequently helps you to deal with situations in a calmer manner, promotes good-decision making and help to improve your overall mental and physical health.  Here are 8 self-care activities that you can implement to stay on top of your game.  Reading and Writing If you are a bookworm or like to play with words, this is the perfect activity for you. Reading not only helps you become knowledgeable but also helps you take your mind off stress and help you calm down.   One of the best ways to reduce stress is Journalling. You can maintain an everyday journal or write down your frustrations on a piece of paper whenever you feel anxious or stressed to avoid impulsive behavior.   Be Artsy Art has proven to be a great form of expressing one’s emotions and feelings. Be it painting, doodling, sketching, drawing, digital art, or even crafts, engaging in artistic activities not only helps you to concentrate on the present but also helps you to express your emotions effectively.   Exercise Time and again, fitness has proven to be great for self-care. What better way to take care of yourself than taking care of your body? May it be sports, a simple walk or a jog, working out at the gym, or any other form of workout, it helps to release your stress and frustrations. Frequent exercising not only helps you de-stress but also keeps you physically healthy. Moreover, having a fit body also helps to boost self-confidence.  Try cooking Cooking can be highly therapeutic, especially if you are a foodie or like to cook. This therapeutic took combines practice, technique, and creativity at the same time. This helps to increase your sensory awareness. It requires you to concentrate on multiple aspects at the same time which helps you to concentrate better. As it requires you to compartmentalize your thoughts, it helps your mind to focus on the present. Moreover, if you are a person who expresses your love through acts of service, cooking is a great way to cook for your loved ones and enjoy the fruits of your labor! This helps to achieve a sense of productivity and the compliments you get will definitely help you feel better.  Movie Marathons! Whether it was a bad day at work or an argument with your loved one, entertainment is always your buddy. So, grab your popcorn and snacks, wrap yourself up in a cozy blanket and enjoy the next two hours of action, drama, thrill, comedy, and romance. Whatever your mood, there is always a movie for you!  Talk Talk it all out and get it off your chest! Talking to your friends or loved ones about your struggles helps a lot. Knowing that there are people who support you and listen to you, and moreover, empathize with your situation may help you feel a lot more supported and heard.  The Sound of Music When you reach of complete frustration, just put on your earphones and listen to music. It can be sad, happy, hip-hop, or even death metal. Whatever you feel like. In fact, Music Therapy is a field in Psychology that uses music-based experiences to focus on the client’s problems and needs.   Meditation Meditation has proven to be a great tool that can help you to de-stress. Just 5 to 10 minutes of meditation a day helps you to calm yourself down, gather, compartmentalize your thoughts and refocus.  Last but not the least, make sure to set healthy boundaries. Know when to stop and prioritize your mental health during stressful situations. Give your mind and body the support, encouragement, and love it needs. 

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Ginger shots - Its versatility easy to make recipe and how it is a powerful boost to your overall health

Ginger shots- A powerful health booster

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Seems like we are back in the era of homemade remedies. Why spend your money on allopathic medicines when you can take proper precautions at home? This article talks about the versatility and benefits of ginger shots and how it is a great boost to your immune system. Common household ingredients like turmeric, cloves, garlic, etc., are widely used for their anti-inflammatory properties. And one such root vegetable that is used since ancient times is ginger. Whether you have a cold, cough or you are feeling a bit under the weather, the medicinal properties of ginger have got you covered. As flavorsome as it is, it contains Vitamin C, Vitamin B3 and iron which is great for your health. Shots! – But it is made of ginger When you come across the word ‘shots’, you may automatically think of Vodka or Tequila shots. But have you ever heard of a shot that is anti-inflammatory, prevents cold and cough and is good for your gut? Ginger shots are next big thing! They are a great way to promote good health along with their spicy, almost refreshing taste. As mentioned earlier, in the olden days, ginger was highly used to recover from a cold or cough, or to restore your gut health. Later, due to its refreshing taste, it started being used in soups, cocktails, mocktails, and juices. Such is the versatility of ginger. With the boom of TikTok, the aesthetic of having a healthy lifestyle is back. And it asks a very important question- Why spend money on expensive medicines and health care when you can take care of yourself at home? Ginger shots are basically concentrated ginger juice along with some other type of juice. As concentrated ginger has an unpleasant and strong taste, it is mixed in with other liquids. It is usually taken in very small quantities, usually about 10ml to 40ml and is usually consumed first thing in the morning after you wake up, preferably with an empty stomach. How can you make ginger shots are home? You can find ginger shots or concentrated ginger juice in your local grocery store or at any supermarket. Usually, such packed juices have added sugar and preservatives to maintain a longer shelf life and may not be as fresh. But worry not my friend as its very easy, healthy, and pocket friendly to make it in your kitchen. All you will need is some -root ginger (depending upon the quantity you want to make it) -some additional lemon or orange juice (if needed) -honey (if needed) This recipe can be made with a juicer/blender or without one. If you’re making it in a juicer or blender- Thoroughly wash and chop up the ginger roots and add it in your juicer or blender. Once you get the concentrated ginger juice, you can even run it through a muslin cloth or strainer to get rid of any unpleasant bits. You can then add some lemon juice or orange juice for some additional citrus flavor and vitamin C along with some honey. You can also add some water to dilute it a bit. If you’re making it without a juicer- Thoroughly wash and peel the ginger roots. Once peeled, finely grate them. Now, take a bowl and place a muslin cloth on the bowl. Take the grated ginger and strain it thoroughly through the muslin cloth. Once strained, you can now add some additional juice, honey, or water as per your taste. And here you go! Now you can make ginger shots at home with ease. What are the benefits of ginger shots? It is no surprise that ginger is great for your overall health and has numerous benefits. In an interview (Carpool Karaoke) with talk show host James Corden, singer and actor Selena Gomez said that she takes ginger shots every day in the morning to sooth her throat and prevent getting sick. Well, apart from such celebrity advocations, here are a few reasons why you should befriend ginger shots: It is versatile Time and again, ginger has proven to be highly versatile when it comes to cooking. You put it in a hot soup or a cold beverage, you can consume it raw or cooked and you can add it in sweet as well as savory dishes. It is there for you in sickness and in health. And the best part is that it is a natural anti-oxidant! A buddy for your gut Ginger is great for your gut. You can have ginger shots when you have nausea, acidity, gas or general indigestion. Having a shot of ginger first thing in the morning can also increase your metabolism- and with addition to daily exercise, it can aid you lose weight more efficiently. It can also help to improve your overall gut health. A warm hug for when you are feeling a bit under the weather Since ancient times, the healing properties of ginger, along with honey, has been used to prevent cold and cough. A combination of honey and ginger shots is best when you have a cold as it soothes your throat and helps with inflammation when your body is sore and tired. Improves circulation Ginger shots help you to improve your blood circulation and is great for your heart. It helps to regulate blood pressure. For folks who suffer from Type 2 diabetes, regular consumption of ginger shots are a great way to regulate your sugar levels. Signing out With the popularization of ginger shots, it has proven to be a great home-made remedy time and again. A regular dose of ginger shots is a powerful boost to your health and another great thing which comes with that is that you can customize it according to your liking and enjoy!

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Wardrobe must-haves for the hard-working, corporate woman

Affordable Business Formal Wear Options

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Great leaders always dress like it. First impressions are important. Whether it is a client meeting, an office conference, or just another typical weekday, business formal wear has become a great medium through which you can express your office personality. Gone are the days when men used to be the only breadwinners. With renowned women like Michelle Obama, Jacinda Ardern, Kamala Harris, and many more, women’s formal wear has a whole new market. It can clearly be seen that in order to make your stand, you need to dress like it. You can’t go to the office in your pajamas, except, of course, it’s pajama day in your office. Nowadays, formal wear is an excellent approach through which you can evince your professionalism and authority. When you have so many options, choosing the right one can be a gruesome task. Instead of rummaging through your closet, trying to pick an attire that would do the deed for the time being, having a few of these outfits would make your mornings much easier. And if you are on a budget, worry not my friend- online shopping is here to rescue you from this disaster! To save you from an impending calamity, we present to you: Wardrobe must-haves for the corporate woman Skirts One can never go wrong with a well-fitted skirt. A-line and pencil skirts are a great option to showcase yourself as a fierce and assertive woman. The right skirt would not only highlight your femininity but simultaneously help you in presenting yourself as a strong leader. You can opt for a high-waist pencil skirt to accentuate your curves. If you have a rectangular body shape, a mid-waist pencil skirt would be perfect for you. If you have an inverted triangle or an hourglass body type, a midi would be a great fit. Just make sure that the skirt is not too short or too tight as it might cause discomfort throughout the day, affecting your work. Trousers A major key to confidence is comfort. Gone is the era when only the men of the house wore pants. A nice, comfortable pair of trousers can definitely help to bring out your ‘A’ game. Wide-leg, straight fit, palazzos, bell bottoms, cropped or ankle-length trousers, khakis, jumpsuits- the options are endless! If you have a curvy or hourglass figure, bell bottoms or cropped trousers would be a great fit for you. Whereas, if you have a rectangular body type you can go for a palazzo or straight-fit pants. These are great options when you know you’re going to have a long day at work! Shirts, Blouses and Tops Once you know what skirt or trouser you’re going to wear, the next step is to pair it with a well-fitted blouse, top, or a shirt. If you are wearing a skirt, you should probably opt for a well-fitting blouse or a top. If you have narrow shoulder, you can wear a puff-sleeved or a bottle-neck top or blouse. If you have an hourglass body type, you can opt for a wrap-around top. When it comes to trousers, you can go for a well-suited shirt or a button up. It can be plain, striped or even checkered. Just make sure that you wear non-printed trousers along with a striped or checkered shirt to avoid a mis-matched outfit. If you want to take it up a notch, you can wear a blazer and suit it up! A nice blazer will give your outfit a more formal and domineering look. Dress It Up! If you are done with your boring old trousers and skirts, you can always pick a formal dress to wear at the office. You can choose from an A-lined or X-lined dress, a long-sleeved Seath dress, pegged dress, or pleated midis. These dresses are not only comfortable, but emphasize your body type as well. Once again, make sure that your dress isn’t too short or tight as it may be uncomfortable. Color and Fabric When it comes to business formal wear, you need to make sure that you don’t wear clothes that are too brightly-colored or gaudy. Keep it smart and simple. Always opt for pastels or dark colored clothes such as a pastel blue or green, or dark colors such as black, navy blue, maroon, etc. As you are in a formal setting, wearing loud clothes may be inappropriate. Moreover, make sure you buy clothes that are of comfortable fabric, especially cotton. Having a very thin or uncomfortable fabric can be a distress. Shoes Finally, to tie the outfit together, a nice pair of formal footwear is a must! There are endless options to choose from. If you are wearing a dress or skirt, you can go for formal, heeled sandals. You can opt for an open toe, platform, pencil, or block heels, according to your preference. If you are wearing trousers or a suit, you can go for formal loafers or shoes. You can also opt for a faux-leather pair of boots. When it comes to trousers or pants, you can wear sandals as well. The choice is yours to make. If you are not a heel person, you can always wear a pair of bellies or flat boots. Wrapping It Up Bring the outfit together by accessorizing it with a great watch, pendant or a bracelet. And hey! Don’t forget to wear the matching pair of earrings! You are now all set to steal the deal!

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To the Vegans’ - With love, TikTok.

Vegan TikTok: Recipes, Tips & Inspiration

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Veganism actually became popular way back in the 1960s. People started realizing the cruelty that non-vegetarianism caused to the animals. As a result, people looked for more guilt-free options. With the wave of TikTok, veganism has resurfaced and has become a part of many people’s daily life. A vegan is a person who does not eat any meat nor consumes any by-product produced by an animal, such as milk, cheese, eggs, etc. People prefer to indulge in plant-based replacements of these products such as tofu, almond or soy milk, vegan butter, and much more. You can also see meat being replaced with vegan alternatives such as jackfruit, mushrooms, carrots, chickpeas, etc. As TikTok became the new worldwide sensation, veganism came back in the limelight. People started posting their own interpretation and ways of dishes. Cooking hacks became trends that everyone was testing and reviewing. With this came the wave of vegan dishes. Dishes that were healthy and tasty, dishes that any non-cook or a busy bee can make. So, without any further ado, here are 7 TikTok vegan dishes that took up the internet by a storm. 7 TikTok vegan dishes that took over the internet: DALGONA COFFEE Some say, they cannot start the day without a good cup of coffee. Introducing from the land of K-Pop- Dalgona Coffee. This coffee drink was trending all over TikTok in 2020. All one needs is some coffee powder, water, milk and sweetener. You whip up some ground coffee with the sweetener of your choice in a little bit of hot water, for about 10 minutes, till it becomes a nice paste like consistency, almost till its doubled. You can either use a milk frother or give your forearms and biceps a good exercise by whipping it by hand. All you need to do after is add some cold or hot milk. Some use full fat milk and sugar but you can add your preferred plant-based milk and some honey instead. Believe me, it does taste as good as it looks! OVERNIGHT OATS Well, if it were up to me, I’d have breakfast in bed every day. Who has the energy to wake up and make breakfast? Waking up is difficult as it is. On a serious note, what if I told you that you do not have to wake up and make breakfast in the in the morning but still eat a home-made, healthy breakfast every day? This might sound like it is too good to be true, but my friend, it is true. Presenting to you- overnight oats. Though oatmeal is supposed to be eaten warm, this dish is cool as a breeze, and easy too! All you have to do is take a container, add some oats and some plant-based milk of our choice with some honey. Mix it well and keep it in the fridge. Over the night, the oats are going to soak up all the milk and become soft and sweet- just like you. Before you eat in the morning, just top it up with seasonal fruits or nuts of your choice and enjoy a home-made, healthy breakfast. This is a perfect recipe for all the busy bees, especially if you are not a morning person. AVOCADO TOASTS This fancy, wholesome dish will surely entice you. All you need is a couple of slices of bread, avocadoes, olive oil, salt and pepper, onion and garlic powder, couple of drops of lemon juice and a few additional ingredients of your preference. Once you peel and pit your avocado, smash the avocado and add your seasonings. Toast your slices of bread on the pan or in your toaster. Spread your avocado mix on your toast with a few drops of lemon juice and olive oil and enjoy! And if you are fancy like me, you can customize it by using a French baguette or adding some cherry or heirloom tomatoes and few herbs and olives as toppings. Devour this dish as a nice Sunday brunch or a mid-day snack- the ball is in your court. SMOOTHIE BOWLS This post-workout dish is definitely the most wholesome and healthy move to get energized the right way. Take your blender, put fruits and veggies of your choice. Strawberries, bananas, mangoes, melons, you name it! You can also add some cashews, almonds or even avocados. Add some honey or maple syrup to make it sweet like you, add in your choice of plant-based milk and blend it all till it becomes a thick paste-like consistency. Top it up with some additional nuts for some crunch and gobble it all up without any guilt! And darling, don’t forget your protein powder! FETA PASTA Looking for a hassle-free, heavenly dish that takes you over a tour of Italy? I gotchu. This feta pasta dish is definitely a game-changer. Simply take a baking or pasta dish, add a block of vegan feta cheese along with some cherry tomatoes, basil, herbs, chili flakes, minced garlic, salt, pepper and olive oil. Bake it in the oven till the tomatoes are completely cooked and the cheese is melted. You’ll know when it’s done when your kitchen smells like an Italian restaurant. Take it out and add some cooked pasta of your choice. The melted feta and cooked tomatoes along with the seasonings will create a perfect sauce, lusciously coating the pasta. Voila! It is all ready to be devoured. CARROT BACON Yes, you heard it right. Bacon that is actually a carrot. I was as surprised as you probably are until I looked it up. If you are a recently-turned vegan and miss your sweet, crispy bacon, I got the perfect and healthy dish for you. Wash and peel a carrot. Cut it into thin, long strips with the help of a y-peeler. In a bowl, add some oil, tahini, maple syrup or honey, salt and pepper, paprika, soy sauce and herbs of your choice. Make sure to pre-heat your oven. As your oven pre-heats, add the carrot

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BeReal: A Fresh Take on Social Sharing

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From posting pictures on Facebook, to maintaining streaks on Snapchat, to posing stories on Instagram, it can be easily presumed that we live in a digitized world. Every event, party, success story, achievement, moments of joy are shared on these social media apps. Now, these apps come with integrated filters and editing tools that urge you to put up the best version of yourself, or you may think so. Consequently, people only tend to like and get attracted to the good things, the pretty things. Let’s BeReal- No one wants to see failures, the reality of the world. BeReal changes this whole concept. You see a post of a woman so beautiful that you forget that it’s the filters that are giving her the perfectly smooth skin with the perfectly-shaped nose. Whereas in reality, she most definitely has a few pimples or freckles, marks, eye bags or uneven skin. We do not get to see her real self, we see what she wants the world to perceive- a woman with no flaws, which, to be honest, it not very authentic and the sad reality is that she is probably much more beautiful without the filters. We see her perfect, flawless self, and we unnecessarily question ourselves- Why can’t I be like her? What is BeReal? BeReal is Gen-Zs latest social media hype. ‘What’s the catch’ you ask? Well, it has no filters or any editing tools to oomph up your photos. The idea is, as you may have guessed, to BE REAL, to be your true, authentic self. Created by a former employee of GoPro, Alexis Barreyat and his companion Kevin Perraeu, it is a French social media app. Though it was put in motion in 2020, it started getting attention in early 2022. As of now, it has more than 10 million active daily users. It claims to be a platform that provides “A new and unique way to discover who your friends really are in their daily life.” How do you use it? Using the app is very easy. As it does not have any filters or image editing tools, all one has to do is take a picture at the right time. You have to start by creating your account and then adding your friends. The app will immediately give you suggestions on who to add as it will give you friend recommendations from your contact list who have a BeReal account. Whether to add them or not is a choice you will have to make. You can also add friends who may not be in your contact list by simply searching for their BeReal username and then adding them. Anytime during the day, you will get a notification from the app to post a picture. You need to post a picture within two minutes and share it with your friends. This time limit prompts you to share a picture of whatever you might be doing at the moment. For instance, you might be reading a book, cooking or even doing your college assignments. Just take a pick and share it with your friends. One thing to be noted is that you do not compulsorily have to post a picture every time you get a notification, you can just post one the next time you get the chance. Another great feature of this app is its use of both front and rear cameras. When you take a picture, you capture both yourself and your surroundings. This lets your friends see what’s happening in your life at that moment. When you share your picture to your friends, you can add a caption if you like. There are no hashtags or trending keywords as this app does not work on such algorithms. You can download the app on your Android or Apple phone from the Google Play Store or the Apple App Store respectively. Moreover, it is completely free of cost! Why BeReal? Because it urges you to be real. It encourages you to put yourself out there, your true, original self. It is not just any social media app. In today’s world, where people focus so much on showing only their ‘good’ side, BeReal reminds you that your real self is your good side. You don’t have to be flawless or immaculate to be accepted or liked by others; you just have to BeReal.

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