California Residents’ Rights
We breathe in the realm of evolving digitization where data lies at the core of the business we do.
It is imperative to deriving trailblazing insights, to innovate new products, services & solutions & opt for a scientific approach to outshine with our marketing & advertising services.
Rethink Trends Media abides by the regulations of the California Customer Privacy Act (CCPA) (effective from 1/1/2020, officially called AB-375) to mitigate the data accessibility & control risks pertaining to the collection, processing & movement of the personal data of the customers. We are pledged to comply with the data protection law CCPA & are doing minor tweaks in our privacy policy.
This privacy document for the residents of California is an addendum to the privacy policy of Rethink Trends Media & applies to all our website visitors & users who are the residents of the state of California.
Types of Personal Data Collected
The personal information collected by Rethink Trends Media falls beneath the subsequent categories:
- Identifiers: This Data Set comprises of a real name, postal address, online identifier, Internet protocol address, and other similar identifiers.
- Search Histories: This data set includes the search history & browser history of the customers.
- The Electrical Data: This data includes the details of customers derived from the call recording software.
Why do we collect and process information: how we are using it & what the purpose of this information is.
Collection of personal data is an essential element of the client relationship management. Rethink Trends Media assures you of collection & processing of your personal data in pre-defined & lawful ways for the following purposes:
- To live up to our objective to elevate our advertising & marketing services to new heights.
- To precisely target our marketing niches & develop our services as per our customers ‘expectations
- To match up to the evolving research habits & expectations of the customers & give them what they want by hyper-personalizing our services
How Do We Collect & process information?
Your personal data is amongst the most important business assets for us. Having an enhanced understanding of our customers assures that we are aptly able to address their needs. This helps us in meeting or exceeding the expectations of the customers. We assure you that our methods for collection and processing of personal information are lawful & in congruence with the norms of CCPA.
We employ a Customer Relationship Management (CRM) tool for the collection, organization, mapping, preparation, analysis & activation of personal data.
We collect the data in the following steps:
- We determine what information we want to collect. The data is collected only if it is permissible under the
CCPA guidelines - We can track the personal data as old as 12 months
- We store & organize your personal data in CRM & thereafter it is further processed
- We analyze the data & implement the insights driven from data analysis
Methods by which Customers can request to access, change, move, or delete their personal data
Customers can request access to their personal data, can ask to change or upgrade it and can even request to move or delete it. The requests can be submitted to the email address correction@rethinktrends.com or electronically through the website by filling the “Don’t Sell My Personal Information Form”.
Rethink Trends Media is bound to deliver the disclosures through email or electronically as per the request of the customers.
Method for Verifying the identity of a person who submits a request
Rethink Trends Media is obliged to ensure that we leverage rational security procedures whenever one requests for access, up-gradation or deletion of their personal data. Additionally, we have to also assure that the “Do Not Sell My Personal Information“ request comes from the customer.
The identity of the data subject is verified by matching the email address of the customer and if it is the same one from which the opt-in request was made.
We don’t process any requests regarding the personal information of our customers unless we are 100% sure of their identity. If we fail to authenticate the identity we refuse to give anonymous persons any kind to say over the personal information & can ask for additional information to validate the identity.
Sales of users’ Personal Data & how Customers can opt-out of the selling of their Data
As per the CCPA stature, a “sale” of personal data means that data is exchanged directly for money or similar valuable consideration. Rethink Trends Media reserves the right to selling, renting, disseminating, transferring or communicating the personal information of the customers orally or in written format to third-parties for monetary or commercial purposes such as cross-context behavioral advertising.
As the draft regulations of the attorney general of California under CCPA mention, Rethink Trends Media ensures that it abides by CCPA’s opt-out requirements.
Steps to Opt-out of the Processing of Personal Data
Step 1: Customers can put forth a “Do Not Sell My Personal Information” request by clicking on a link with the same name. The link has been provided on the homepage of our website. We allow any user who is a resident of the state of California to opt-out of selling his personal information using this link.
Step 2: Fill in the details in the form such as your name & email address so that we can verify if it’s you who has made the opt-out
request & hit submit.
Step 3: Alternatively, you can also drop us an email at correction@rethinktrends.com or call us at +1 303-960-0264 for us to process your opt-out request.
Note: You can opt-out of their data being sold by Rethink Trends Media using both the desktop or mobile devices.
Non-discriminatory Practices to Ensure Equal Treatment for the residents of California
Abiding by the section 1798.120 of the CCPA, Rethink Trends Media is accountable not to discriminate against its customers who are residents of California, just because they choose to exercise the rights they are entitled
to under CCPA.
Rethink Trends Media is assured customers’ rights to exercise opt-out of collection or monetization of personal data, whenever they wish to.
Customer Rights under CCPA
Rethink Trends Media is obliged to protect your data privacy. We hold ourselves accountable & demonstrate compliance with the latest
international data protection regulations.
The following is a list of customer rights under CCPA:
- The Right to Access or Disclosure of the Personal Data
- The Right to Erasure or Delete Personal Data
- The Right to Data Portability
- Right to opt-in for Personal data processing & restriction of Data Processing i.e. Right to Opt-Out
- Right to being prohibited from discrimination having exercised their right pursuant to CCPA such as the right to opt-out of gathering or monetization of their personal data
The customers can exercise their right to notice for personal data, right to access, right to opt-in or opt-out, right to deletion of data & right to equal services & prices by contacting Rethink Trends Media electronically or dropping us an email at correction@rethinktrends.com or making a call at +1 303-960-0264.
Disclosure
Rethink Trends Media reserves the right to amend its privacy notice at any time at our discretion. We can also disclose individually identifiable information on specific government requests & if any sensitive circumstances demand us to do so to keep the lawful outlook intact. We reserve the right to decide on the third-parties we want to share our site information with.
Rethink Trends Media is obliged to inform users of their rights under CCPA as well as explaining them on exercising the same. Our Privacy
policy is CCPA-compliant & we will keep our privacy policy updated as per the potential amendments in CCPA. Our privacy policy allows customers to know what categories of personal data we collect & process & customers can exercise their right to prohibit their personal data from being sold to
third-parties.
As CCPA wording is open for interpretation & will keep on evolving, our privacy policies may be tweaked slightly. You are free to get in touch with us electronically through our website or can write to us at correction@rethinktrends.com if you have any questions about our privacy policy or your rights under CCPA.