Air Jordan is a luxury brand of athletic shoes and sportswear that was initially created for basketball players in 1984 in collaboration with basketball superstar Michael Jordan and Nike. Over the years, Air Jordan has evolved from just a sports brand into a luxury brand that represents fashion, style, and exclusivity. This transformation has been …
Introduction With online shopping becoming more popular than ever, having a reliable and efficient eCommerce platform is essential for businesses of all sizes. Today, consumers expect a smooth and hassle-free online shopping experience, and the right eCommerce platform can help businesses deliver just that. According to Statista, global eCommerce sales exceeded a whopping $4.2 trillion …
Did you know Android 4.4 KitKat owes its existence to the collab between Google & Nestle? The brand collaboration strategy behind Google x Nestle was to create a unique and fun promotion that would generate buzz for both brands. Both brands heavily promoted this on social media. If you, too, were in line to get …
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