Companies have two halves: the half that makes things, and the half that sells the things that are made. Marketing campaigns do the heavy lifting of the latter, and really have an impressive amount of power over whether an organization’s goods and services succeed or fail. However, how do we know when our marketing succeeds […]
How Do You Know If Your Marketing Campaign Is Working? Read More »
Air Jordan is a luxury brand of athletic shoes and sportswear that was initially created for basketball players in 1984 in collaboration with basketball superstar Michael Jordan and Nike. Over the years, Air Jordan has evolved from just a sports brand into a luxury brand that represents fashion, style, and exclusivity. This transformation has been
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Introduction With online shopping becoming more popular than ever, having a reliable and efficient eCommerce platform is essential for businesses of all sizes. Today, consumers expect a smooth and hassle-free online shopping experience, and the right eCommerce platform can help businesses deliver just that. According to Statista, global eCommerce sales exceeded a whopping $4.2 trillion
Which is Better: BigCommerce vs Shopify? Read More »
Did you know Android 4.4 KitKat owes its existence to the collab between Google & Nestle? The brand collaboration strategy behind Google x Nestle was to create a unique and fun promotion that would generate buzz for both brands. Both brands heavily promoted this on social media. If you, too, were in line to get
5 most excellent brand collaborations strategy ever Read More »
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