RethinkTrends

RethinkTrends
RethinkTrends

Shruti Sinha

The Super Mario Bros Movie 2023

The Super Mario Bros Movie 2023

Entertainment /

The movie adaptation of the most popular video game franchise in the world, The Super Mario Bros. Movie, had to be a blockbuster leaving behind hits like Doctor Strange in the Multiverse of Madness and even Avengers: Endgame. And guess what, Hollywood was expecting nothing less. After building hype for months, the movie was finally released in April leaving the audience spellbound. The Super Mario Bros Movie 2023 was one of the most ambitious projects of Universal Studios and Illumination Entertainment in years and is an attempt to feed the nostalgia of generations who loved the game. While this was not the first video game to movie adaptation, it surely was something that people were anticipating. Before discussing any further about the movie, let’s talk about the Nintendo game history. The Nintendo Game History Nintendo, a Japanese multinational video game company, has been around since 1889, but it didn’t start making video games until the late 1970s. One of Nintendo’s earliest and most iconic video game characters is Mario, who first appeared in Donkey Kong in 1981. Since then, Nintendo has released many popular video game franchises, including The Legend of Zelda, Metroid, and Pokémon. Nintendo has also produced many consoles over the years, starting with the Nintendo Entertainment System (NES) in 1983, followed by the Super Nintendo Entertainment System (SNES), Nintendo 64, GameCube, Wii, Wii U, and most recently, the Nintendo Switch. Mario is one of Nintendo’s most iconic and successful franchises. Mario was first launched in the 1981 arcade game Donkey Kong, created by Nintendo’s legendary designer Shigeru Miyamoto. Since then, Mario has appeared in numerous video games, including the famous Super Mario Bros. series, which has sold over 310 million copies worldwide as of 2021. Mario has also been featured in various spin-offs, such as Mario Kart, Mario Party, and Super Smash Bros. The success of the Mario franchise has played a significant role in Nintendo’s success as a video game company. Let’s dive into the plot of the movie. What is in The Super Mario Bros Movie 2023? Spoilers Alert!!! Read this section at your own risk. The story follows two Italian American brothers, Mario and Luigi, who start a plumbing business in Brooklyn. They are sucked into a Warp Pipe while attempting to fix a manhole leak, and Mario lands in the Mushroom Kingdom while Luigi lands in the Dark Lands. Bowser, the evil Koopa king who rules the Dark Lands, seeks to marry Princess Peach, ruler of the Mushroom Kingdom and threatens to destroy her kingdom using a Super Star if she refuses. He also imprisons Luigi to blackmail Mario. In the Jungle Kingdom, King Cranky Kong agrees to help if Mario defeats his son, Donkey Kong, in a fight. Mario meets Toad, who takes him to Princess Peach, who plans to ally with the primate Kongs to repel Bowser. Mario emerges victorious using a Cat Suit, and they all use karts to return to the Mushroom Kingdom. However, Bowser’s army ambushes them on Rainbow Road, causing Mario and Donkey Kong to plummet into the ocean and be eaten by a Maw-Ray while Peach and Toad are captured. Bowser proposes to Peach at their wedding, but Mario and Donkey Kong arrive and free the prisoners, including Luigi. They use a Tanooki Suit and Super Star to defeat Bowser and his Koopas. Bowser is shrunk with a Mini Mushroom and imprisoned, and Mario and Luigi are celebrated as heroes in Brooklyn. They later lived together in the Mushroom Kingdom. The story is a fictional adaptation of the video game franchise Super Mario Bros. It highlights the importance of friendship and loyalty, as seen in the bond between Mario and Luigi, and the power of teamwork in overcoming challenges. The story also includes themes of bravery, heroism, and the triumph of good over evil. The movie has an amazing star-studded line-up for its voice cast: Voice Cast  Box Office Collection The Super Mario Bros. Movie has been killing it at the box office lately, raking in a whopping $710.1 million worldwide as of April 18, 2023. That’s right, it’s the highest-grossing film of the year! And get this, it broke the record for the highest-earning movie based on a video game in just one week. When the movie first hit theaters in the US and Canada, experts predicted it would make around $125 million in its first five days. But it quickly surpassed those expectations, bringing in $204.6 million instead. The film even outperformed Sonic the Hedgehog 2, which held the previous record for the top opening weekend for a video game adaptation. But the success didn’t stop there. The Super Mario Bros. Movie also broke records as the top-grossing opening for an animated movie in 10 different places and the most significant video game adaptation opening ever in 44 markets outside the US and Canada. It even beat out Frozen II’s record for global opening weekend earnings. And in its second weekend, the film made $102.5 million in 71 markets, with only a 22% drop in profits. So, quit waiting if you have yet to see it? It’s-a gonna be a great time, trust me! Go to the theater and join the millions of fans loving this epic video game movie adaptation. The Bottom Line Although it’s uncertain whether video game movies will achieve the same level of popularity as superhero movies, recent adaptations such as The Super Mario Bros. Movie, The Last of Us, and Sonic the Hedgehog indicate that there’s a grown-up audience with a fondness for the games they enjoyed in their younger years. Unlike superhero franchises, video game intellectual property (IP) is not primarily owned by only two media conglomerates (Disney’s Marvel and Warner Bros. Discovery’s DC). The Super Mario Bros Movie paved the way for more video game-to-movie adaptations, provided the makers do a good job. It is exciting to see if more of such adaptations will go on the big screen or if this trend will fade away

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Complete Breakdown of Silicon Valley Bank Collapse

Complete Breakdown of Silicon Valley Bank Collapse

Finance /

Silicon Valley Bank (SVB), founded in 1983, specialized in lending money to technology and biopharma start-up companies. It funded the start-up companies by borrowing deposits from rich companies. To maintain the interests of these wealthy depositors, SVB generated the funds by choosing to invest their money in a secure long-term Treasury Bond. Before moving ahead, a basic idea about Treasury Bonds is necessary to understand what happened with the Silicon Valley Bank (SVB). If you are already accustomed to the term, skip to Why Did the Collapse Happen? A treasury bond is a debt security issued by the United States Department of the Treasury to finance the government’s operations and activities. Treasury bonds are considered the safest investments available and are highly liquid, making them a desirable option for investors seeking capital preservation and a steady income stream. Now, answering the question in everybody’s mind. Why did the Collapse Happen? All was well until the Federal Bank decided to increase the interest rate, forcing SVB to provide better interest rates to its depositors. The only hurdle was that the money was locked into long-term, low-interest Treasury Bonds. This, in turn, urged the depositors to withdraw their money in search of higher interest rates, forcing SVB to sell some of its Treasury bonds at a loss (bonds fall in value when interest rates increase). As a result, the bank started to face a liquidity crisis which occurs when a bank does not have enough money to make up for the amount withdrawn by the depositors. SVB soon realized it needed to raise money. Hence, it filed with the Securities Exchange Commission (SEC) to raise funds. This got them noticed by depositors, sending a message that the bank was insolvent and making them rush to withdraw their money. During the weekend, the FDIC assumed control of the bank and assured all depositors that they would receive their money back, even if their deposits exceeded the $250,000 FDIC deposit guarantee. This action was taken to prevent panic among customers. Notably, the bank’s collapse was not due to high-risk investments or fraudulent activities but rather because it had not predicted the impact of investing depositors’ money into low-yielding securities. What are the impacts of the Silicon Valley Bank Collapse Breakdown? As a bank that provided financing for almost half of U.S. venture-backed companies, the impact of the Silicon Valley Bank Collapse had enormous implications, some of which are listed below: Many of the world’s leading companies relied on SVB for their financial services. In such a short period, they are finding it difficult to find a replacement that can match the services like lending, cash management, and investment banking. Another global impact of the collapse is on the United State’s leadership position in technology and finance. SVB’s failure has many geopolitical implications. As among the top 20 American commercial banks, SVB had relationships with many banks and financial institutions worldwide. And this collapse made it easy for people to question the continuity of the United States on remaining on top in these sectors. The collapse of SVB has had a ripple effect beyond the United States, affecting numerous countries worldwide. Many of the world’s top tech firms are based outside the U.S., so they rely on SVB’s essential financial services. These firms now face greater difficulty obtaining financing and accessing necessary financial assistance. Role of the FDIC Federal Deposit Insurance Corporation (FDIC) is a U.S. government bureau that was founded in 1933 in response to the widespread bank failures of the Great Depression. Its primary purpose is to insure deposits in banks and savings associations, promoting stability and public confidence in the financial system. The FDIC can insure deposits up to $250,000 per depositor per bank and supervises and examines banks to ensure their safety and soundness. In addition, the FDIC plays a role in resolving failed banks and minimizing losses to depositors and the deposit insurance fund. The FDIC sources funds from premiums paid by member banks and thrift institutions. It plays a critical role in safeguarding the U.S. financial system and promoting stability in the banking industry. Would tech industries be vulnerable post the Silicon Valley Bank Collapse? While the government’s announcement should give most companies assurance that they’ll eventually get their money back, there may be some difficulties to overcome in the short term. Tech companies that had money with SVB and could not access it face a big problem: payroll. The FDIC guarantees some deposits, but more is needed to cover all the money that companies had with SVB. This concerns companies that deposited cash with SVB and those that used other SVB financial products, like loans or credit cards. And, even if the companies directly didn’t use SVB may be affected because, for many of them, their vendors were connected with the bank. The Bottom Line The second largest bank failure is a setback for businesses and countries worldwide as they have to deal with the losses and the implications of the Silicon Valley bank collapse and be even more cautious of what lies ahead. While FDIC ensures people they’ll get their money back, it is still a lot of mess to clean up. And there is even the question of whether it can help the depositors with more than $250k. The collapse of SVB highlights several risks due to its focus on the technology sector, regulatory factors, competition, and external events. Businesses and governments worldwide must closely watch the situation and plan how to deal with its aftermath.

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10 Healthiest Citrus Fruits & their Benefits

10 Healthiest Citrus Fruits & their Benefits

Health /

Looking for some of the healthiest citrus fruits? Here is a list of the top 10 citrus fruits and their benefits for you to enjoy.    10 Healthiest Citrus Fruits and their Benefits.   Lemon   Did you know a lemon tree can produce a box (about 600 pounds) of lemons annually? It is one of the healthiest citrus fruits out there. Lemons are bright yellow citrus fruits widely cultivated for their sour, zesty taste, fragrant peel, and juice. Native to Asia, it is often used in cooking, baking, cleaning, and even skincare. Lemons are enriched with vitamin C, antioxidants, and citric acid, which help detoxify the body, improve digestion, and brighten the skin. It has a sour taste and is commonly used in Jewish and Middle Eastern cuisine because of its savory skin and juice.   Lemons can be consumed in many ways, but my favorite is the classic way to drink a chilled lemon soda on a hot summer day. Oh! That sparkling fresh feeling.     Orange   Oranges are the most popular citrus fruits known for their sweet and juicy taste. It is often eaten fresh but can also be used in many recipes, from salads to desserts. Oranges are one of the most popularly consumed citrus fruits worldwide. Oranges have a sweet and slightly sour flavor, making them a versatile ingredient featured in many dishes.     A famous orange recipe is a tangy orange sauce with orange juice, soy sauce, honey, and chili flakes. A popular Chinese-American dish featuring crispy coated chicken and orange chicken.   Tangerines   Tangerines are smaller and sweeter than oranges and are often eaten as a snack. They can also be used in salads or in desserts. One famous recipe that uses tangerines is the ‘Tangerine Sorbet.’ This refreshing dessert is made with tangerine juice, sugar, and water and is perfect for a hot summer day.     Tangerines are small, sweet, and easy-to-peel citrus fruits native to China. They have thin, loose skin that separates easily from the pulp. Tangerines are tangy yet sweet, making them a popular snack or ingredient in salads and desserts.     Blood Orange  Blood oranges are a variant of orange with dark red flesh. Sweet and slightly sour, it is often used in cocktails and as a side dish. A famous recipe using blood oranges is the ‘Blood Orange Margarita.’ Made with tequila, lime juice, and blood orange juice, this cocktail is perfect for a party or a night out.    Blood oranges are orange with distinctive dark red flesh and a sweet, slightly sour flavor. Rich in anthocyanins, it is an antioxidant that gives it its unique color and health benefits. Blood oranges are often used as a side dish in cocktails, desserts, or salads.    Grapefruit     Grapefruits are larger than oranges and have a sour and bitter taste. It is often eaten for breakfast or added to salads. A famous recipe using grapefruit is grapefruit and avocado salad. This refreshing salad features grapefruit chunks, avocado, arugula, and honey-lime dressing.    Native to Barbados, it is often eaten for breakfast or in salads. Grapefruits are rich in vitamin C, potassium, and fiber, which help reduce inflammation, regulate blood pressure, and promote healthy digestion.     Lime      Lime is a small citrus fruit with a sour taste. It is often used in cocktails and Mexican cuisine. A famous recipe using lime is a margarita. This classic cocktail is perfect for a night out with friends and is made with tequila, lime juice, triple sec, and salt, served in a salt-rimmed glass.    Lime is rich in vitamin C, flavonoids, and limonoids, which strengthen the immune system, fight free radicals and prevent cancer. It is often used in cocktails, sauces, marinades, or as a garnish in Mexican and Southeast Asian cuisine.     Kinnow    Kinnow is a tangerine and orange hybrid widely grown in Pakistan and India. It has a sweet and citrusy flavor and is often eaten raw or added to salads. A famous recipe used by Kinnow is Kinnow Jam. This sweet and savory spread is made with Kinnow juice, sugar, and water and is perfect for breakfast toast. Kinnows are rich in vitamin C, fiber, and antioxidants to improve skin health, boost immunity and reduce the risk of chronic disease.    Sweet Lime   Sweet limes are a type of lime that is sweeter than regular limes and are often used in Indian cuisine. One famous recipe that uses sweet lime is Sweet Lime Soda. This refreshing drink features sweet lime juice, soda water, and a pinch of salt.   Sweet limes have thin and smooth skin and juicy pulp inside. They can be eaten as a snack or used in drinks, desserts, or chutneys. Sweet limes are rich in Vitamin C, antioxidants, and minerals, which help improve digestion, boost immunity, and maintain healthy skin.    Clementine   Clementines are a type of tangerine with a sweet, juicy flavor. It is often eaten as a snack or added to salads. A famous recipe using clementines is clementine cake. This delicious cake has clementine peel and juice, almond flour, and eggs.    Clementines are small, seedless citrus fruits that are a hybrid of tangerine and orange. Native to North Africa, it is famous for its sweet and juicy taste. Rich in vitamin C, folic acid, and fiber, it supports heart health, boosts brain function, and regulates blood sugar levels. Clementines have thin skin and are accessible to peel, making them easy to eat as an ingredient in salads and desserts.    Citron     Citron is a large citrus fruit similar to a lemon but with a thicker and rougher skin. It has a tart and acidic taste and is commonly used in Jewish and Middle Eastern cuisine for its fragrant zest and juice. Citron is rich in Vitamin C, flavonoids, and limonoids, which help protect against oxidative stress, boost immunity, and promote liver function.    One famous recipe that uses citron is Etrog Jam, a traditional Jewish spread made with citron fruit, sugar, and water, often served during the holiday of Sukkot.   The bottom line   Citrus fruits are

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5 most excellent brand collaborations strategy ever

5 most excellent brand collaborations strategy ever

Branding, Business /

Did you know Android 4.4 KitKat owes its existence to the collab between Google & Nestle? The brand collaboration strategy behind Google x Nestle was to create a unique and fun promotion that would generate buzz for both brands. Both brands heavily promoted this on social media. If you, too, were in line to get your Android-printed KitKat chocolate bars, then you know how influencing brand collaborations can be. It may come as a surprise to many that the first ever brand collab dates back to 1900s. In the 1900s, André Michelin published the first edition of the “Michelin Guide,” a guidebook for French motorists that included maps, information on local attractions, and recommendations for restaurants and hotels. To promote the guidebook, Michelin created a series of posters featuring the “Michelin Man” (a character made of tires) placed in prominent locations throughout France. The instant hit of the posters marked the collaboration between Michelin and the French restaurant and hotel guidebook publisher André Michelin a success. Why do you need a brand collaboration strategy? Collabosarus reports that brand collaborations are 25x cheaper than digital advertising. And, if this has yet to convince you, look at a few more points that will persuade you to include a brand collaboration strategy in your upcoming marketing campaign. Invite Publicity and Build Buzz Grab attention and increase brand excitement Reach new potential customers through cross-promotion Increase sales and audience base Grow your social media community and followers Top 5 Brand Collaboration Strategies Vans x Harry Potter Vans introduced their exclusive and limited edition Harry Potter Vans for all the Potter Heads. Fans are most crazy about their love for the different houses, catering to which Vans did a great job mixing different shoe styles with the houses. Capitalizing on the popularity of the books and the fans’ sentiments, Vans launched HP merchandise, including bag packs, shoes, and jackets, out of which the shoes were the biggest hit. The collection featured “four exclusive colorways in Vans’ classic silhouettes—an Sk8-Hi for Gryffindor, an Era for Slytherin, Authentic for Ravenclaw, and the Classic Slip-On for Hufflepuff. To round out the footwear offering, the collection includes a ComfyCush Era themed around the wizarding newspaper, The Daily Prophet, in an all-over newsprint graphic.” The strategy was to draw the fandom of the two famous and successful brands together to attract traffic. And, the reason why people loved it was they were getting two good things in one – their comfortable Vans shoes embossed in the design of their favorite house. (And the fact that it was a limited edition made boasting about those feel better!) So, it was a low-risk and good profit purchase for them. Taco Bell x Doritos If a match was made in heaven, it would be this collab. I mean, who doesn’t like Doritos and Taco Bell? Bringing them together was a smart move. It’s the perfect combo for snack lovers. Taco Bell and Doritos knew how to bring together two iconic brands to create something epic. The limited-edition Taco Bell x Doritos collab is like the ultimate munchie food, perfect for late-night cravings or a quick snack on the go. The strategy was to draw in both brands’ fans, and it worked. People loved it because they got two good things in one – the deliciousness of Taco Bell with the crunch of Doritos. And let’s be honest, who doesn’t love a limited edition collab? It’s like a badge of honor to rock those flavors, and you know you’re part of an exclusive club. The massive triumph of Doritos Locos Taco is another example of how co-branding can increase both brands’ reach and sales. The campaign was successful because Taco Bell and Frito Lay promoted Doritos Locos Taco by wrapping tacos in traditional Doritos bags. This reflected the co-brand partnership and appealed to the audiences of both brands. Lego x Stranger Things For all the fans wanting to visit the upside down, Lego launched the Stranger Things-inspired model for you to turn your fantasies into reality. For people who desperately wanted to play Dungeon & Dragons with Mike and friends, for those who wanted to sing “Dusty bun and Suzie Poo’s” iconic song, and for those who just grew to love Steve, Lego launched their Stranger Things model – it was not the same, but it was something right. It came with prominent character miniatures and replicas of many iconic scenes, including the blinking lights scene where Joyce and Will tried to communicate with each other using alphabets and flickering lights. The brand collaboration strategy behind Lego x Stranger Things was to combine the nostalgic appeal of the hit Netflix series with the beloved toy brand’s building experience. The partnership was designed to bring the iconic moments and characters of the show to life in Lego form and provide fans with an immersive building experience. And it was an instant hit and even was one of the best sellers from the brand. Louis Vuitton x Supreme Luxury met streetwear aesthetic with the Louis Vuitton x Supreme collaboration. It left the internet in splits with crazy yet premium designs. Generally, luxury brands are associated with a more chic, elegant, and refined design. Whereas streetwear is supposed to be cheaper. The general rule of thumb is a tuxedo cannot cost more than a denim jacket. The Louis Vuitton x Supreme collab totally shook up the luxury fashion game with their sick street-inspired designs, and everybody went crazy for it. They smashed it by blending LV’s high-end vibes with Supreme’s streetwear style, creating a dope collection lit by luxury and streetwear crowds. The collection included various articles of clothing and accessories in red and white, denim, camo print, and monogram logos, and those eager to get their hands on it camped outside stores in different locations worldwide. The strategy behind the Louis Vuitton x Supreme collaboration was to combine the iconic luxury of Louis Vuitton with the streetwear style of Supreme. The partnership was designed to

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Science behind this top 5 organic makeup brands 

Lifestyle /

Did you know that skin care is the largest category in the cosmetics industry, accounting for approximately 40% of the market share? The need for organic makeup brands has been increasing now more than ever. And the global cosmetics market size was valued at USD 532.43 billion in 2020 and is expected to advance at a CAGR of 5.9% from 2021 to 2028. Makeup has been with us forever in different forms around the world. The South Africans used to put kohl to line their eyes, while the Greeks used crushed berries to color their lips. Gradually with the advancement of humans and technology, makeup also revolutionized. In the 20th century, makeup became more widely available and popularized in the film and fashion industries. Today, makeup has evolved to become a multi-billion dollar industry worldwide. Organic and natural makeup emerged when women started getting irritations from all the chemicals used in their products. And it was not limited to just ordinary brands. Chemicals were involved in every product, from luxury makeup to drugstore products. Women had no choice but to continue with the existing products. Seldom did they question the use of chemicals in their everyday products. But, our curiosity did not let us live with the question of why chemicals are used in the products used to beautify our faces. If you are wondering about the same, then continue reading. Why are chemicals added to makeup products? Preservatives: Chemicals are commonly used in cosmetics to prevent bacterial growth and spoilage due to the presence of water and other natural ingredients in cosmetics. Emulsifiers and Stabilizers: Many makeup products contain a combination of water- and oil-based ingredients that can separate without using chemical emulsifiers and stabilizers. Pigments and Frangrance: Chemicals are commonly used in makeup products to provide colors such as blushes, eye shadows, and even foundations. And the ingredient that makes our makeup smell like a dessert out of the oven or a fresh flower plucked from the garden is also a chemical. Texture and Consistency: Chemicals can create the desired texture and consistency of makeup products and are used to control the thickness or thinness for a smoother application. Active ingredient: Some chemicals are used as active ingredients in cosmetics, like the protectant of your sunscreens or an anti-aging compound that protects your skin from fine lines. The presence of chemicals does not stop the use of the products. While most people are accustomed to these products and do not care much, some saw a significant gap in the industry and took it upon themselves to revolutionize the makeup industry. And that’s how organic and natural makeup started coming into the picture. If you have been looking for some beauty brands that are completely natural or organic, you are at the right place. But first, know the difference. Kirsten from the iconic brand Kjaer Weis explains that a natural ingredient is taken from the field. However, for an ingredient to be organic, it has to come from a field that has been chemical-free for at least 3 years. Now that you know the difference, let’s dive into the top five organic makeup brands and the science behind their products. Top 5 Organic Makeup Brands Kjaer Weis by Kirsten Kjaer Weis Starting with the luxury beauty brand, Kjaer Weis is an award-winning brand that uses natural or organic ingredients for its products. Made in Italy, they create products free of parabens, silicones, petrochemical emulsifiers, and synthetic fragrances. They manufacture high-performing and long-lasting products. Key Ingredients: The prime ingredients used in their products are Shea Butter, Dios Corea Batatas, Rosehip Seed Oil, and Sweet Almond Seed Oil. They are very transparent with their ingredients and have listed the entire list on their website. Get to know the brand: “Kjaer Weis is leading the movement with high-performing, luxury makeup that is, as everything should be, organic and sustainable.” It is “Simple but not plain. Beautiful but always genuine.” Founded by Kirsten Kjaer Weis, a Danish Makeup Artist living in NYC, this beauty brand has just the right ingredients and perfect packaging. KW blended the two most compromised things in the beauty industry – quality and packaging – and has become a leading name in the organic beauty industry. Even their packaging is sustainable and, at the same time, gives you a luxurious feel when you hold it. Their best-selling products include Cream Blush, Tinted Moisturizer, Eye Balm, Im-Possible Mascara, and The Beautiful Oil. W3LL PEOPLE This clean and natural beauty brand was acquired by E.L.F. Cosmetics in 2020. They create their products from plant-powered ingredients and manufacture cruelty-free products. Their aim is to make clean and natural beauty accessible to everybody. Key Ingredients: Their key ingredients include ethically sourced botanicals like Green Tea, Turmeric, Pomegranate, Rosehip, and Broccoli Seed Oil which make revitalizing cosmetics that are nourishing and soothing. Get to know the brand: Founded in 2008 by Shirley Pinkson, James Walker, and Wendi Berger, W3LL PEOPLE is a cosmetics brand that is natural, organic, and environmentally conscious. Before working together for WP, the three founders were involved in their ventures. Pinkson was a celebrity makeup artist, Walker had a background in marketing and branding, and Berger brought business development skills to the table. Today, WP is a leading brand that caters to manufacturing clean, natural, and organic makeup for people worldwide. And their products are free from toxicity entirely. Their best-selling products include Mascara, Foundation, Stick Blushes, and the Power Palette Eyeshadow. They also have a skincare range along with brushes and tools. AU Naturale Cosmetics Founded by Ashley Prange, a former nuclear analyst in Washington, Au Naturale is a bold and long-lasting color cosmetics brand free from harmful chemicals that cause breakouts or irritation. Key Ingredients: Their prime ingredients include Meadowfoam Seed Oil, Jojoba Seed Oil, and Mica. Get to know your brand: Ashley left her job and took the matter into her own hand when harmful chemicals found in makeup products caused her to break out. She

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Plan your Holidays with our Top Travel Destination for 2023.

Lifestyle /

Covid showed us times that none of us were really prepared for. We did try things that we never would have tried had it not been for the lockdown. (Could you have imagined yourself crocheting to pass the time?) Covid took a lot of things away from us, but one thing it taught us was appreciation. Think for yourself, did you appreciate the times that you could go out freely on vacations without any second thoughts? Apart from the cash crunch, you did not care about the freedom to roam around. Well, now that everything has gradually become the new normal, we can all travel to our favorite destinations. And I don’t know about you, but I like to travel in style. (Augustus Waters, I STAN YOU) Obviously, that can only happen with planning well. So, here is a list of top travel destination for 2023. via GIPHY Top Travel Destinations for you to explore in 2023 Since the advent of the new normal, people have been going on vacation like there’s no tomorrow. That might be good news for the travel agencies, but you might be bummed out seeing the crowd in your favorite spots. Some might even land in the wrong place at the wrong time. You don’t want to drink with friends next to a family playing Jenga, right? So here’s a list of travel destinations catering to your varied needs: For the Lone Wolves Tokyo – Well-known for its traditional and modern mix of culture, it is heaven for people who love traveling alone. You can visit the iconic Shibuya Crossing in Tokyo, explore the trendy Harajuku neighborhood, and see the impressive Tokyo Tower. Not to forget the local delicacies like ramen, sushi, and matcha tea. Iceland – Iceland is an excellent destination for outdoor enthusiasts who want to explore nature independently. Highlights include the Blue Lagoon, Golden Circle, and Vatnajökull National Park. Soak in the geothermal waters at the Blue Lagoon and relax in scenic surroundings. The Golden Circle is a famous tourist route that includes the stunning Gullfoss Waterfall and the active geysers of Geysir. Vatnajökull National Park is home to Europe’s largest glacier and offers hiking, snowmobiling, and ice climbing. Don’t forget to try traditional Icelandic dishes such as lamb stew. For the Perfect Family Trip Orlando – Orlando is an ideal destination for families with children of all ages. There are many theme parks, such as Walt Disney World Resort, Universal Orlando Resort, and SeaWorld. Each park offers an exclusive experience with thrill rides, live shows, and themed attractions for different age groups. In addition to theme parks, there are several attractions, such as Kennedy Space Center, Gatorland, and Legoland. Families can also enjoy outdoor activities such as air boating, kayaking, and hiking at nearby wildlife sanctuaries. Orlando is also rich in cultural diversity, with an extensive Hispanic population contributing to its vibrant food and music scene. Bali – Bali is a beautiful and exotic destination for families seeking a blend of natural beauty, cultural immersion, and adventure. The island is known for its mesmerizing beaches, lush rice terraces, and temples. Families can enjoy outdoor activities like surfing, hiking, and biking in the beautiful countryside. Bali is also rich in cultural experiences. Watch traditional Balinese dance performances, visit local markets and temples, and learn about the island’s unique Hindu and Buddhist cultures. Kids will love visiting the Bali Safari and Marine Park, where they can see the animals up close, and the Waterbom Bali Water Park. Bali also offers plenty of opportunities for relaxation, including spas, yoga retreats, and secluded beaches. For that Happening Trip with your Buddies Barcelona – Barcelona is a vibrant city located on the Mediterranean coast with something for everyone in your group of friends. The town is famous for its unique architecture, such as Sagrada Familia and Park Guell. Art lovers will enjoy museums like the Picasso Museum and the Joan Miró Foundation. Foodies will enjoy exploring the city’s diverse culinary scene while sipping a refreshing sangria with local specialties such as paella and tapas. Barcelona is also culturally rich, with a long history of artistic expression, street performances, and vibrant nightlife. Visitors can experience traditional flamenco shows, street festivals such as La Mercè, and the festive atmosphere of local bars and clubs. Cape Town – Cape Town is a beautiful coastal city in South Africa with a unique fusion of natural beauty, adventure, and culture. The city has several must-see attractions, including Table Mountain, Robben Island, and Kirstenbosch Botanical Gardens. Nature lovers will enjoy exploring nearby game reserves such as Kruger National Park and Cape Peninsula National Park. The city also has a rich cultural heritage influenced by its colonial past, indigenous cultures, and diverse communities. You and your friends can indulge in local delicacies like the famous Cape Malay curry and attend traditional African music and dance performances. Cape Town has various bars, clubs, live music venues, and a thriving nightlife. Now that you have a list of top travel destinations for that long-awaited trip start packing and planning for your favorite among these.

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Top 10 AI technology trends for2023

Technology /

AI technology trends are continuously changing. Staying current on the latest advances is critical to comprehend their potential impacts on various businesses and society. This blog illustrates the top 10 AI technology developments to watch in 2023, with examples of AI applications in fields like autonomous driving, cybersecurity, and healthcare. Trend 1: AI-powered automation AI-powered automation transforms industries and businesses by automating routine tasks, increasing efficiency, reducing errors, and increasing productivity. Examples include using AI-powered robots in manufacturing to perform repetitive tasks, healthcare using AI-powered chatbots to answer patient questions, and finance using AI for detecting fraud. AI is also being used to provide personalized shopping experiences with AI-powered recommendations in retail, reducing costs and increasing efficiency. Trend 2: Natural language processing (NLP) Natural Language Processing (NLP) is a part of artificial intelligence that focuses on the synergy between computers and humans using natural language. It enables computers to understand, interpret, and generate human language, helping them to process large amounts of text data, derive insights, and automate tasks. NLP can be applied to many areas, such as healthcare, customer service, marketing, and finance. For example, in healthcare, NLP can analyze electronic medical records to identify patterns that can help diagnose and treat disease. Customer service can use NLP to create chatbots that answer customer questions and provide 24/7 support. Trend 3: AI in healthcare AI is increasingly being used in healthcare to improve patient care and outcomes. AI-powered algorithms analyze medical images, detect anomalies, and help doctors make more accurate diagnoses. It also helps speed the drug discovery process, create personalized treatment plans, manage chronic diseases, and predict which patients are at risk for certain diseases and complications. In addition, AI-powered virtual assistants can provide patients with information about their health status and treatment plans, answer frequently asked questions, and remind patients of appointments and medications. It is also being incorporated by many apps that offer the delivery of medicines. Trend 4: AI-powered cybersecurity AI is being used to improve cybersecurity by automating threat detection and response, reducing the risk of cyberattacks, and increasing the speed and accuracy of incident response. For example, AI-powered intrusion detection systems can automatically identify and respond to threats in real-time, minimizing the risk of data breaches and various other cyber attacks. AI can also analyze network traffic and identify potential vulnerabilities or security gaps. In addition, AI-powered security tools can monitor user behavior and detect unusual activity, such as unauthorized access attempts or data exfiltration. Trend 5: Autonomous vehicles We have all heard about Tesla, haven’t we? Autonomous vehicles, or self-driving cars like Tesla, have been a hot topic of discussion in the current times. (Especially after Musk’s popularity with Tesla and his Tweets!) AI is a critical component of autonomous vehicle technology. Self-driving cars use a range of sensors, cameras, and other devices to collect data about their environment, including road conditions, traffic patterns, and other vehicles. This data is then processed by AI algorithms that analyze and interpret it to make decisions about steering, accelerating, and braking. AI is also used to predict and respond to potential hazards, such as pedestrians or vehicles on the road. Trend 6: AI-powered personalization AI is used to personalize user experiences by analyzing user data and behavior to tailor recommendations and content to their preferences. This technology has become increasingly prevalent in e-commerce, social media, and entertainment platforms, where it is used to enhance user engagement and satisfaction. The best example is the personalized recommendation you get on Netflix or Spotify. These platforms use AI algorithms to analyze the user’s viewing and listening history and provide customized recommendations for movies, TV shows, and music based on their tastes. Trend 7: AI-powered predictive analytics AI-powered predictive analytics is used to identify patterns and trends in large data sets, enabling organizations to make more precise predictions about future events and behaviors. Potential benefits of this technology include improved decision-making, increased efficiency, and reduced costs. AI-powered predictive analytics can be applied in various industries, from finance and healthcare to marketing and manufacturing. For instance, banks can use predictive analytics to identify potential fraud and credit risk. Trend 8: AI and the Internet of Things (IoT) IoT and AI are used to build intelligent, networked systems to gather and analyze massive volumes of data in real time. This data can be analyzed by AI algorithms to learn about user behavior and preferences, which can then be used to autonomously change the environment to meet those demands. One example of AI with IoT applications is the smart homes, where sensors and gadgets are linked to the internet and may be controlled by voice commands or mobile apps such as Alexa. Trend 9: Quantum computing and AI Combining quantum computing and AI has a wide range of potential advantages since quantum computing can speed up and improve the efficiency of AI algorithms as they handle massive volumes of data. This could result in innovations in industries that depend on complicated data sets and calculations, such as medicine discovery, climate modeling, and financial analysis. For instance, by mimicking the behavior of molecules, quantum computing could assist researchers in developing novel pharmaceuticals by helping them identify viable therapies more quickly. Trend 10: Explainable AI (XAI) As AI algorithms become more complicated and pervasive, explainable AI (XAI) is becoming more and more significant. XAI is a term used to describe AI systems that can explain their actions and reasoning in detail, increasing their transparency and dependability. Applications like healthcare and finance, where the effects of AI decision-making can be enormous, are where XAI is particularly crucial. For instance, XAI can explain how a medical diagnosis was achieved, assisting medical professionals and patients in comprehending and believe the findings. So, these were the top 10 AI technology trends that are trending in 2023. Are you ready to incorporate these trends in your marketing strategies?

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How can you use NFTs for Growth Business?

How can you use NFTs for Growth Business?

Finance /

Were you one of those people who had no idea why folks worldwide were interested in buying weird images like the one with a little girl with a mischievous smile standing in front of a burning building (aka the disaster girl)? Or via GIPHY Were you one of those creating quirky and cool NFT arts and getting them dollar bills in your wallet? Whichever side you see yourself placed on, NFTs have lately become the talk of the town. And even businesses couldn’t resist incorporating it into their strategies. This blog illustrates how you can use NFTs for growth business and answers several other questions related to NFTs. Non-fungible tokens or NFTs are unique and irreplaceable ‘tokens.’ They are digital proof that you own something rare and solitary. For more information about NFTs, head to Everything to know about NFT marketing. NFTs for Growth Business Potential Profitable Investment First and foremost, NFTs can be a profitable investment. Companies and start-ups can continue to use this broad collaboration with their NFTs for investment purposes. If you want to maximize your return on investment, you need to sell at the right time. Given how quickly the value of NFTs fluctuates, it is recommended that you take time each day to check the deal to maximize your profits. Additionally, to maximize your investment in NFTs, you should monitor trends and the market daily. Boon for the E-commerce World So far, NFTs have been used primarily for creating and distributing digital products. However, NFTs can be linked to tangible objects like barcodes used as identifiers. E-commerce businesses can have difficulty providing authentic goods to trade. NFTs can successfully solve the return fraud problem that can hurt a brand’s profit margins. NFT technology ensures the traceability, authenticity, and transparency of transactions. Most of the fashion items we buy will be tokenized and uniquely identified on the blockchain in the future. It will also be available in digital formats with augmented reality and virtual worlds. Tracking Customer Loyalty Digitally By participating in a loyalty program, customers can be rewarded for their loyalty and encouraged to do business again. Businesses can use membership programs to give members exclusive deals and discounts. Companies may even consider using a digital NFT loyalty card. Once the customer signs up, it can be downloaded to their mobile phone. Every time they visit a store, they scan the loyalty NFT code to collect loyalty points. Prices, discounts, or blockchain tokens used in stores can be pushed when certain thresholds are reached. NFT and The Gaming Zone Thanks to NFTs, gamers can now hoard collectibles. Initially, gamers did not own anything that they bought in the game. So, if the company shut down, they would lose everything they purchased. NFT has made the world a better place for gaming freaks as they can now save, sell or transfer all their collectibles even if the company shuts down. Since all NFTs are unique and cannot be duplicated or counterfeited, NFTs offer developers an opportunity to create apparent rarity. This means that NFT items can be assigned a specific value based on their rarity, making them more attractive to potential buyers. Not only is this a blessing for the players, but even the creators also have much to gain. via GIPHY Possible challenges and risks A GIF was sold for $590,000. Fantastic, right? But wait, there’s more to it than making a lot of money. As exciting as NFTs may sound, several challenges and risks are associated with them. Before investing in the NFT market, understand the risks and challenges of using NFTs for your business. Cyber fraud NFTs have created a pathway for digital creators to earn more money. This has increased the risk of cyber fraud and is likely to harm digital assets and investors who buy and sell NFTs on the market. There are many instances where replicas of original NFT transactions are posted on the internet. These stores look authentic as they copy their initial logos and content. These fake NFT shops pose a considerable risk as they may sell NFTs that don’t exist in the digital world. Smart contract risks and NFT maintenance Smart contract and NFT maintenance risks are currently prevalent in the NFT market. Contracts are pre-programmed and based on if-then logic. They are trained to automatically enforce actions once the predetermined conditions are met. There are several scenarios in which a hacker attacks the decentralized-finance network and steals a large amount of crypto. This shows that perfect security cannot be expected if a smart contract is even slightly flawed. Uncertain prices The biggest challenge in the NFT market is the uncertainty in determining NFT prices. No standards are set for certain NFTs, so NFT prices can fluctuate significantly. We cannot determine the factors that may affect the price of NFTs. The cost of the NFTs is based on factors such as creativity, uniqueness, and the scarcity of buyers and owners. Because of this, price volatility remains a constant challenge, making NFT valuation a significant challenge. So, what’s worth picking up at the NFT market? NFTs are like the chameleons of the digital world. They can transform anything, from your brainwaves to a funky beat, into a unique and exclusive digital asset. (Quite literally because even a tooth X-ray has been recorded to be sold as an NFT) However, the latest buzz around NFTs is all about selling digital art. It’s like a virtual art gallery where you can own a masterpiece that exists only in the digital realm. Get ready to unleash your inner digital art collector and dive into the world of NFTs!

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Everything you need to know about Digital Currency Trading

Everything you need to know about Digital Currency Trading

Finance /

Statistics show that crime rates reflect an upward graph in 2023. For example, in the first half of 2022, approximately 236.1 million ransomware attacks were reported worldwide. While many crimes are considered in that graph, the one that accounts for the majority is cybercrime, in 2022 alone, investment fraud was the costliest form of cybercrime, with an average loss of $70,811 per victim. And digital currency is proving to be essential in combating cybercrime as the first line of defense.   Despite such frauds, digital currency has taken over the banking and financial sectors. Today, Bitcoin, Ethereum, Polygon, and Terra 2.0 are just a few of the popular names reigning in the world of digital currency and investors from a diverse age demographic are actively taking part in digital currency trading.  This blog will discuss digital currency and digital currency trading at length, going through its meaning, advantages, disadvantages, and other important segments.   What is Digital Currency Trading, and How to get Started?   Digital currency is a currency that is exclusively digital, decentralized, and secure. In recent years, digital currency trading has become increasingly popular, with more and more people interested in investing in this new type of asset. If you’re new to digital currency trading, you should know a few things to get started.   Something that separates digital currency from electronic money is that the former cannot be liquidated. However, the latter could be withdrawn from an ATM at any time.     The first thing to understand is that digital currency trading is similar to traditional stock trading. Just as with stocks, digital currencies are bought and sold on exchanges. These exchanges allow you to trade your digital currencies for other digital currencies and traditional fiat currencies like the US dollar.   The next step is choosing your stock. When selecting an exchange, it’s essential to do your research to find one that is reputable and trustworthy. Look for a deal with a good track record, is regulated by a respected authority, and has robust security measures to protect your assets.   You can buy digital currencies with traditional fiat currencies or trade other digital currencies. Once you’ve chosen an exchange, you need to set up an account and fund it with the digital currencies you want to trade. Be sure to pay attention to the exchange rates and fees associated with each transaction to ensure you’re getting the best deal.   Once you are done with the account setup and funding, you can start trading. Digital currency trading is a highly volatile market, so staying informed and keeping up with the latest news and trends is essential. This can help you make informed trading decisions and avoid significant losses.   Given the basics are in place, you should keep the following pointers in mind while trading in digital currency:   Have a strategy in place when trading digital currencies  Keep yourself updated on the latest trends, news, and trading methods.  Diversify your portfolio  Setting stop-loss orders to limit your losses  Do not put all your eggs in one basket  Trade only if you want to, not because you feel pressured  Avoid putting your life savings into trading  Stay disciplined with your trading strategy  Having said that, Digital Currency Trading is a double-edged sword. Investors must be familiar with the pros & cons of trading in digital currencies.   Pros   Quicker payments: Digital currencies allow payments to be completed much faster than current methods, such as ACH and wire transfers, which can take days for financial institutions to confirm transactions.   Cheaper international money transfers: International currency transactions are costly. Especially when it comes to currency conversion, individuals are charged high fees when transferring funds from one country to another. Digital assets can disrupt this market by making it faster and cheaper.   24/7 access: Existing transfers often take longer on weekends or outside regular business hours when banks are closed and cannot confirm transactions. In digital currency, trading occurs 24 hours a day, 7 days a week, at the same rate.   Well-structured government payments: If the government developed its Central Bank Digital Currency (CBDC), it could instantly send people payments for tax refunds, child support, food stamps, etc., instead of mailing checks or finding prepaid debit cards.    Cons   Too many options: The current popularity of digital currencies has a downside. So many digital currencies are being created on different blockchains, each with limitations, that it takes time to decide which is the best.   Steep learning curve: Digital currencies require work on the part of users to learn how to perform basic tasks such as learning to open your digital wallet and storing your digital assets securely and adequately. The system needs to be simpler for digital currencies to become widely accepted.   Price fluctuation: Cryptocurrency prices and values can change suddenly. However, CBDC’s value is much more stable than in fiat currency and does not fluctuate as much.    Bottom Line   In conclusion, digital currency trading is a potentially lucrative investment method. However, it’s vital to research, choose a reputable exchange, stay informed, and have a solid trading strategy. While digital currency trading can be highly profitable, it’s important to remember that it’s also speculative. Always invest only what you can afford to lose, and never invest more than you’re comfortable with. Following these tips can increase your scope of success and minimize risk in this exciting new market.   

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7 Amazing Health Benefits of Pumpkin Spice

Health /

Pumpkin spice – the ultimate autumn flavor, reminds us of the fall season and Halloween decors, but did you know this fantastic mix has excellent health benefits? A mixture of ground cinnamon, nutmeg, ginger, cloves, and allspice, Pumpkin Spice is a delicious and healthy mix, initially sold as a Pumpkin pie mix and later popularized by Starbucks with their classic Pumpkin Spice Latte. This mouth-watering mixture of spices, ideal for fall but widespread around the year, has many health benefits. You name it, and it’s there. Trying to lose weight? It has got you covered. A supplement for your brain and heart? Checked Want to improve your blood circulation? You’ve picked the right product. Need to get rid of that mouth odor? Yup, that’s been taken care of too! Let’s dive into details about these fantastic perks of Pumpkin Spice. Boosts Immunity As the weather gets colder, it’s common to come down with the flu. Luckily, the spices in pumpkin spice can help boost your immune system. Cinnamon, in particular, has been shown to have antiviral and antibacterial properties. In contrast, ginger has anti-inflammatory properties that can help reduce inflammation. Regulates Blood Sugar Suppose you’re someone who struggles with blood sugar regulation. In that case, consider incorporating more pumpkin spice into your diet. Cinnamon has been shown to help regulate blood sugar levels, which can benefit people with diabetes or insulin resistance. Supports Digestion The spices in pumpkin spice are also great for digestion. Ginger has been shown to help alleviate digestive issues like nausea, bloating, and indigestion. Meanwhile, cinnamon has been shown to help reduce inflammation and improve the gut health overall. Boosts Brain Function Pumpkin spice can actually help boost brain function. Cinnamon has been shown to improve memory and cognitive function. In contrast, ginger has been shown to improve reaction time and working memory. Supports Weight Loss If you want to shed a few pounds, pumpkin spice can help. Cinnamon has been shown to help reduce appetite and cravings. In contrast, ginger has been shown to increase satiety and reduce hunger. Plus, pumpkin spice’s warm, comforting flavor can help satisfy your sweet tooth without the need for high-calorie treats. Provides Antioxidants The spices in pumpkin spice are rich in antioxidants, which can help protect your body from oxidative stress and damage. Nutmeg, in particular, has been shown to have a high antioxidant capacity. In contrast, cinnamon has been shown to have anti-inflammatory and antioxidant properties. Boosts Mood Finally, pumpkin spice can also help boost your mood. Cinnamon has been shown to have antidepressant effects. In contrast, nutmeg has been shown to have sedative effects that can help reduce stress and anxiety. So, you have seven compelling reasons to incorporate more pumpkin spice into your diet. Whether you’re looking to boost your immune system, regulate your blood sugar, improve your digestion, boost your brain function, support weight loss, provide antioxidants, or boost your mood, pumpkin spice has got you covered. Just be sure to enjoy it in moderation, as some pumpkin spice treats can be high in sugar and calories. In conclusion, pumpkin spice isn’t just a tasty treat – it’s also a superfood with various health benefits. So, indulge in a pumpkin spice latte, pumpkin spice muffin, or pumpkin spice oatmeal. Your body and your taste buds will thank you!

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